LunLab is a Mexican startup with global ambitions, focused on web and app development, with plans to explore the world of online video games. The goal of the brand identity was to create a flexible, fresh, and innovative image that could grow alongside the company’s evolving ideas.

Logo design

The logo draws inspiration from the company’s name: “Lun” from Luna and “Lab” from Laboratory/experimentation. At its heart is the wolf, symbolizing intuition and leadership, combined with the geometric strength of a diamond, representing solidity and resilience. The color palette balances warm and cool tones, reflecting creativity and adaptability, while the typography nods to pixels and programming code, connecting directly to the tech-driven nature of LunLab.

Business cards

The business cards were designed to bring the brand to life in every detail. The information is presented in pseudo-code on a black background, evoking computer monitors, while the LunLab symbol in white stands alone on the back—simple, bold, and memorable.

This identity design merges symbolism, geometry, and technology, creating a visual system that feels dynamic, modern, and ready for the future of LunLab.